I have 12 years of experience in the field of Design, Research and Innovation. I enjoy designing, researching – engaging, emotionally rich, meaningful product experiences. 

 

As a hands-on designer, I like to drive product ideation, conceptualization and strategy - helping various functions to define the product vision that would bring in the next level of growth in user engagement and business. I like to join the magic dots - those seemingly contrasting demands that originate from business requirements, technology constraints and user needs.

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Currently I spend most of my time ideating, designing the right engagement tools, interactions and product startegies for Startups. 

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2015 faced a new challenge to commerce initiative at InMobi. Identifying the right approach to solve this resulted in the Remarketing tool that promises realtime user states for effective monetization. Putting the user involvement in this piece created the innovation space to differentiate in market.

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My entrepreneurial stint exposed me to the world of ‘Wicked problems’*, potentials and vulnerabilities of bringing simple ideas into realities. I learnt the value of working with amazing people, to be compassionate to everyone’s ideas and pouring energies effectively to drive the success of the vision of the team. Vliv taught me to build a business around a timely relevance of an Idea and teams capabilities to build and scale it.

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In the past, working as Principal Design Researcher for Yahoo! I saw “How large systems work and how they affect large segment of people and change their daily behaviors. My studies focused on exposing user behaviors of the Yahoo! Suite of consumer products helping the design teams to accommodate user centered thinking in their work.

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Teaching is a selfish getaway for learning. Teaching has always helped me to re-iterate my knowledge on design, its problems, contexts and impacts to bring more clarity to my own work. Teaching forces me to get into serious reading, collate cutting edge research work in design; build my own models, hypothesis for research explorations.

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I wear many hats depending on contexts from a researcher, designer, musician, cook, storyteller, cartoonist, educator or any random guy interested in things!

 

My experience ranges across diverse sectors like Consumer Internet applications, digital media, and Industrial design of consumer products, toy and game design, Workshops on Design thinking, Design education, and Design research & Architecture.

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I believe in culture change where strategic planning strikes the right balance between advancing the core business and investing for the future since I see most organizations find it challenging to move big ideas into execution.

 

I stay with my wife Sindhu Murthy, (Entrepreneur, Visual designer), my two kids Samartha, Purvi & parents in Bangalore.

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I am big fan of Pandit Nikhil Banerjee ( Hindustani Classical Sitarist). D V Gundappa (Kannada Poet), Charles Eames, G V Iyer (Kannada Film maker), Polanski, Majid Majidi, Sylvian Chomet, Tagore, Asterix, Sempe and so many more!

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Designers I am lucky to have closely worked with - Ar Sanjay Mohe, Prof A G Rao, Prof U Athawankar, Michael Kronthal, Dr Prasad Kantamneni