I am Senior UX Manager with Consumer Experiences at PayPal

I consulted as Chief Product Designer at LETSVENTURE

Previously I worked at INMOBI, YAHOO and IIT BOMBAY

I co-founded TACIT, VLIV

I invested, designed products for PUZZLEDESH

I taught Product Design at IDC, Indian Institute of Technology, National Institute of Design

I conduct workshops on Design Strategy, Research at various Start-ups, Design Institutes, Organizations across India.

​

Here are some of the projects i have worked on END TO END design

​

Product and Interaction Design

Making early stage funding easy and meaningful with LETSVENTURE

Video greetings on mobile with CHEERS 

Making movies with animated stickers on VOOL 

Video editing made easy and fun with VLIV VIDEOFUN

Lightweight cricket gear made of composite plastics with MOONWALKR 

Crowdfunding real estate in India made easy on SMARTOWNER 

Integrating Remarketing on mobile at INMOBI

Insurance in your Pocket by MEDSYNC

Neighbourhood help made fun with TROMKE

​

Design Research (Details on Request)

Understanding aspirations of NEXTGEN INDIA - Ethnographic, Diary, Participatory deepdive into the lives of 14-24 age segment. 

Improvising YAHOO! Small Business Marketing dashboard by User Experience study in Sunnyvale, CA

Validating YAHOO! CRICKET PREDICTOPUS feature by a Usability Study

Understanding Live Viewing of YAHOO! CRICKET using Eye Tracking 

Improvising YAHOO! MAIL (Minty) usability globally

Fixing YAHOO! Mobile Registration flow by competetive Usability study

Fixing YAHOO! Web registration Usability by global concept testing 

Understanding the mindset of Cricketing Enthusists by Ethnographic methods

Improving impact of 'Analyctics user experience' on YAHOO! DIGITS 

Creating a NEW TO NET persona by field inputs and Visual Ethnography

Evaluating the effectiveness of LEFT RAIL on YAHOO! Search Results

Participatory Design Thinking research for a social network for teens on SPOTM

Evaluating Paper Prototype for SIMPLE MAIL for Indian Context

Understand user behavior of YAHOO! LOCAL in India

Identify key behaviors of YAHOO! MAP users in India

Active People Watching - Undertsanding contextual, user conditions for Oral Care for UNILEVER

Making integrated E-Learning work on shopfloor situations for TATAMOTORS

Exploring crop specific learning experiences for INDOGULF in village Seva Kendras

​

Talks

Stories on Design research in India, Design for India at UXNOW.ORG, MMT, Delhi

Design Diaries, my learning, DESIGN DEGREE SHOW at IDC,IIT Bombay

Design Research in India, YAHOO! GLOBAL DESIGN SUMMIT, Sunnyvale, California

Why do products fail, ID8 Session, Yahoo! R&D, Bangalore

​

Workshops 

Re-imagining Assessments at GRAYMATTERS

Exploring Micro-Learning usecases for B2B situations at OUST

How can UX drive the next big wave at MAKEMYTRIP

Pedagogy for Design Thinking Course for Engineering at MAHINDRA ECOLE CENTRALE, Hyderabad

Desiging engaging Product Interactions at IDC, IIT Bombay

Fun with Props at NID, Bangalore

Mystery of Symmetry at JSID, Bangalore

Game design for Children @ IIT, Bombay

Exploring Tetrahedron by Play for children with IITB/Pomegranate workshop

Designing imaginative products with SATYAM TEHCNOLOGY CENTER

Learning Symmetry by Play with IITB/Pomegranate workshop

Planet OOBMAB, Creative thinking workshop using Bamboo Products with IITB/Pomegranate

​

Visual Design

Designing the symbol for Indian Rupee

Identity and strategy for PUZZLE DESH

Typographic Book cover design for Kannada book on Traditional home practices during Pregnancy, MADILU

Identity for the compilation of Kannada songs by lost poets of Dharwad, MADHURARAAGINI

Identity for an architecture firm, KHAM

Personal Identity for an Architect, VASTARE

​